Marketing Links
Search Engine Marketers Quoting or Using Our Content
About this List of Educational Links
This is a list of search engine marketing experts quoting or using Mi Islita. The selection is according to my own judgement; thus, purely arbitrary. To be listed, email me the URL wherein the content is being quoted or used.
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References
Lies, Lies, and LSI
In this ClickZ article Mike Grehan exposes some LSI lies. Features Dr. Garcia's take on search marketing crook companies selling "LSI-based services".
Sending Signals to Search Engines
In this ClickZ article this time Mike Grehan recommends a tutorial from Dr. Garcia, debunking many of the myths about latent semantic indexing (LSI).
SEO Myths and Math
Mike Grehan's ClickZ article with a great thesis: Should "S" (search) and "E" (engine) be dropped from "SEM" after all? Features snippets from an edited interview with Dr. Garcia. Read the entire, Unedited Interview with Dr. Garcia.
Does Textbook SEO Really Work Anymore?, Redux
Mike Grehan's ClickZ article exposing SEO myths and what really works. References Dr. Garcia's article The Keyword Density of Non Sense.
SEM's Hidden Science.
Mike Grehan's ClickZ article on search engine marketing as an Art and Science discipline, which references Dr. Garcia's Document Space Workshop Report. If you have problem accessing the document here is an alternate link. The report is a goldmine for serious information retrieval and marketing researchers. Includes references to cutting-edge search engine research currently conducted at Google, Yahoo! and several university centers.
2005 in Review: The Best Search Engine Watch Forum Posts
SEW Forums Editor Elisabeth Osmeloski selects Dr. Garcia's first ever thread Keywords Co-occurrence and Semantic Connectivity as one the best SEW forum posts of the year.
Search Engine Algorithms & Research
Christine Churchill (keyrelevance.com)'s special report from the Search Engine Strategies Conference, August 8 - 11 2005, San Jose, CA. The Patent File track. Churchill presents an assessment and review of Ani Kortikar's, John Glick's and Dr. Garcia's presentations.
Online SEO Information: Trick or Treat?
In this ClickZ article, Mike Grehan discusses Dr. Garcia's views on term importance, term weights and why SEOs should incorporate information retrieval knowledge in their marketing strategies rather than resourcing to keyword density myths.
Interview with Dr. Garcia
Rand Fishkin (seomoz.org)'s interview. Includes an in-depth look into SEOs, SEMs and IRs.
March 05 Introduction
Mike Grehan (e-marketing-news.co.uk) introduces The Keyword Density of Non-Sense by Dr. E. Garcia, a paper that debunks the keyword density myth. An expanded, comprehensive version is available.
Search Engine Algorithms & Research
Christine Churchill (keyrelevance.com)'s special report from the Search Engine Strategies Conference, February 28-March 3, 2005, NY City, NY. Discusses Dr. Garcia's ppt presentation at the Advanced Issues Track.
