Integrated Optimization Services

Integrated Optimization - WebSite Optimization, HTML Markup, Programming, Design, Positioning, Validation, Accessibility, and more...

A Holistic Approach

Integrated optimization is more than search engine optimization (SEO). It is a holistic approach to marketing research and website optimization. Why a holistic approach? Well, why would anyone want to

• have web analytics without validated standards?
• design sites with sloppy source code?
• settle for the Paid-Listing Illusion of Being #1?
• pay full price for partial optimization services?

Think about this: Trying to do website optimization with unstructured markup or W3C deprecated tags is like trying to repair a brand new car or house with defective parts. In both cases the outcome is driven by brute force. Is your site code W3C-valid for proper CSS, HTML or XHTML? Why pay full price for partial optimization services?

Our Integrated Optimization Services

Our integrated optimization services include:

1. On-Topic Analysis: Online Discovery of On-Topic Terms
2. Keyword Co-Occurrence and Semantic Connectivity (C-indices and EF-Ratios)
3. Term Vector Theory and Keyword Weights Assessment
4. Document Linearization and Text Summarization
5. Keywords Research and Terms Discovery
6. JavaScript Optimization Techniques
7. Math and Programming Techniques
8. Accessibility Optimization (Section 508)
9. W3C Source Code Validations (HTML, XHTML and CSS)
10. Security Optimization Strategies
11. Colorization: Color Optimization

Clients using our integrated services consistently pass the W3C Validations for proper HTML, XHTML and CSS, while ranking high across top search engines. We provide a complete website optimization service package, either integrated with W3C Validations for HTML 4.0 and 4.01, XHTML 1.0 and 1.1, or CSS 1 and 2. These services can be combined with other services. Why pay full price for partial optimization?

About W3C Standards

Founded by Tim Berners-Lee, inventor of the Web, The World Wide Web Consortium (W3C) is over 400 organizations leading the World Wide Web to its full potential. Headquartered at MIT, the W3C is an international body consisting of universities, governments and for/non-profit organizations. As the keeper of the Web, the W3C develops interoperable technologies, specifications, guidelines, software, and tools. Among others, the organization has established guidelines for the proper publication of documents in

1. HTML - HyperText Markup Language
2. XHTML - Extensible HyperText Markup Language
3. XML - Extensible Markup Language
4. CSS - Cascading Style Sheets

To

1. structure Web content the current standard is the XHTML format, a reformulation of HTML 4 that is interoperable with new Web-based technologies. XHTML Basic, a simplified version of XHTML, has been already adopted for use in the WAP2 standard for mobile telephony. XHTML 2 is still under development and testing.
2. style Web content the accepted standard is CSS, versions 1 and 2.
3. conform with Section 508 of the Accessibility ACT, the W3C has established several guidelines, initiatives and working groups. For additional information, visit the W3C site. To check if a Web document pass Section 508 and other accessibility tests, feel free to use our Accessibility Validator (1).

There are several reasons for validating your site markup. The transition from valid HTML to valid XHTML or XHTML Basic is much easier if your current HTML code is fully standard-compliant and valid. If you want to make the transition to XHTML, you just need to re-state your valid code as an XML application and use XML syntax. If your code is already W3C-valid for HTML -version 4 or 4.01- you just need to make a couple of painless changes.

If your website complies with the CSS1 and 2, HTML 4+, XML, or XHTML 1+ standards, you can be sure, for instance that CSS2-, HTML 4.01- or XHTML1.1-compliant browsers will display your Web pages as intended and without a glitch (unless new browser bugs are reported).

Website Optimization

Website Optimization is not just about rankings or providing SEO services. Among others, website optimization includes source code validation as well as optimization and validation of JavaScript code, Cascading Style Sheets (CSS), website colors, file size, download speed, usability and accessibility. And don't forget about client and server side security issues and bandwidth optimization.

Think. What any good are sites that

• are easy break into or have unprotected source code?
• achieve top rankings for some keywords but have no real traffic derived from those keywords?
• have appealing front-end but do not appeal to search engines?
• neutralize their own keyword weights because of unqualified HTML structures?
• pass the W3C validations but do not appeal to users?
• download fast but are not accessible to physically challenged users?
• display fancy dynamic effects but take forever to download?

Website Validations and the W3C

Contrary to popular opinion, website validation is not a mere browser cross-compatibility issue or matter of trying to please 100% of your visitors 100% of the time. With Microsoft IE being universally adopted, browser cross-compatibility is not a real issue, unless you must please a small fraction of web users (less than 5% worldwide) or have sworn to never use an IE browser.

W3C website validation is not a "victorian" or "purist" issue, either. Validation

• helps you understand when, how and why you deviate from the standards so that you can adjust for effects or content that browsers might not display accurately.
• can help you clean up your code, too. If you've made lots of changes to an HTML document, chances are you've probably left incomplete or dangling tags, broken links or attributes that no longer belong to the document or have been deprecated by new technological advances
• insures that you have properly separated document structure from document style. A valid style list improves design and speed of execution. Appealing and fast sites often attract busy web surfers.
• helps you create fully functional documents. Visitors always appreciate that you have taken the care to create a functional website. Satisfied visitors are easy to turn into buyers and regular clients.

Document Structure and Rankings

According to the W3C The Global Structure of HTML Documents (2) affects the way search engines "view", "feel" and "read" Web documents. The way search engines index and find relevant a document can be influenced by:

1. its headline structure; i.e. the h1 - h6 header tag sequence.
2. external content; e.g. via link tags, D-links, glossaries and the like.
3. element descriptors; e.g., title attributes, captions, summaries, alternate text (alt, longdesc).
4. language attributes; e.g., for XHTML documents, the xml:lang attribute of keyword meta tags.
5. proper separation and rendering of text and data; e.g., quotes, blockquotes, tables, definition lists, ordered or unordered lists.

The Business Side

Have you ever heard someone saying -"My business site is not W3C-valid, so what? Who cares?" What this person is actually saying is, -"Please explain to me how in the world 'this validation thing' affects my business." Good point. Let's address these questions.

Looking forward to make your site W3C-valid and XHTML-compliant is a sound business decision for several reasons.

• Interoperability
  The new Web-based technologies are solidifying around the XML standard. In fact, the trend is to have a common format for all Web-enabled tools. Companies not willing to readjust their business sites may not be able to compete to their full potential.
• Compatibility and Extensibility
  XHTML is both forward compatible with structured XML and backward compatible with old HTML browsers. New tags can be added by XML authors for exchanging data.
• Productivity, Usability and Optimization
  XHTML helps you improve productivity by separating design from content and coding from structure. In a team environment, a web designer can concentrate on style placed on external files, aggregators can concentrate on structural content and proper tagging and coders can concentrate on external coding and programming issues. By separating style and programming from document structure, content can be optimized for relevance and speed. Usability or accessibility issues that may be blurred by content or design issues are easy to pin point and address.
• Prospective Client Behaviors
  Increasing numbers of Internet users get online not only from desktop computers, but also from many Web-interfaced appliances such as cellular phones, pagers, in-car and in-airplane computers, PDAs, palm-top computers, all-in-one appliances and other devices.
• Market Demands
  According to Gartner, Inc., Web-based appliances are in demand. For the first quarter of 2003, Palm Inc sold over 932,000 units, with Sony Corp selling over 377,900 units. Dell and Toshiba are paying attention to this new market. Dell sold 139,500 units and Toshiba sold around 97,700 units. As of 2003, 174 countries are compatible with the global system Mobile technology (GSM), which is expected to provide a full-range of web-enabled services. According to Forrester Research, over 75% of desktop users will view web pages on new platforms. By 2008, over one third of the world's population will own a wireless device (http://cyberatlas.internet.com/markets/wireless/
  article/0,1323,10094_950001,00.html).
• Your Competition
  As new kind of devices or appliances are used to search the Web for products and services, so businesses will be more than anxious to make them available on these new Web vehicles. As the industry moves toward Web-based tools, companies will no longer be able to ignore the power of accessing products and services through these devices or appliances. However, these new web tools are designed to interpret the XHTML standard, which follows a strict syntax and structured format. If you just try to design a crude unqualified XHTML version of your site, it will not run properly on these new platforms or devices.
• Business Limitations
  Limiting your business site to unqualified code or to one type of audience is a recipe for disaster. If your competition appeals to new available platforms and devices and you don't, there is no way you can compete with them.
• Avoid Getting Behind
  Limiting your online audience to one old or unqualified format signals that you are getting behind your competition. Do you remember what happened with businesses that resisted technology changes? LPs were replaced by eight-track tapes, eight-track tapes by cassettes, cassettes by CDs and CDs and VHS by DVDs. Do you want to be next?

References

1. Accessibility Validator
2. The Global Structure of HTML Documents

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