Table 8. Data for Email Marketing

UNIQUE TERMS:58 TOTAL TERMS:176
N=30 QUERY:EMAIL MARKETING
UNIQUE TERMS/N=1.93
TOTAL TERMS/N=5.87
RiPi (%)TERMi
126.70EMAIL
218.75MARKETING
36.82SOFTWARE
45.11BULK
52.27EXTRACTOR
62.27DIRECT
71.70NEWSLETTERS
81.70OPT
91.14MASS
101.14CLICKZ
111.14EXPERTS
121.14ADVERTISING
131.14EMARKETER
141.14LYRIS
151.14USING
161.14HTML
171.14WEB
181.14LIST
191.14HOSTING
200.57DATA
210.57INTERNET
220.57BUSINESS
230.57ECOMMERCE
240.57STATISTICS
250.57ANTI
260.57SPAM
270.57ONLINE
280.57DATABASE
290.57MERGE
300.57TRENDS
310.57BROADC
320.57ST
330.57REPORTS
340.57MAILING
350.57GRAVITYMAIL
360.57BASED
370.57SOLUTION
380.57COMPANY
390.57STRATEGY
400.57TUTORIALS
410.57ARTICLES
420.57CHECKLISTS
430.57TOPICA
440.57CAMPAIGNER
450.57TOOLS
460.57MARKTINGPROFS
470.57CONCEPTS
480.57AMAZON
490.57BOOKS
500.57REACH
510.57CAMPAIGN
520.57RESOURCE
530.57PERSONALIZED
540.57STRATEGIES
550.57PERMISSION
560.57BTWOB
570.57DOUBLECLICK
580.57EZINES
UNIQUE TERMS:167 TOTAL TERMS:557
N=100 QUERY:EMAIL MARKETING
UNIQUE TERMS/N=1.67
TOTAL TERMS/N=5.57
RiPi (%)TERMi
123.34EMAIL
218.13MARKETING
34.85SOFTWARE
43.95BULK
52.51OPT
61.44BUSINESS
71.44DIRECT
81.44LIST
90.90NEWSLETTERS
100.90WEB
110.90EXTRACTOR
120.90MANAGEMENT
130.72INTERNET
140.72RESOURCE
150.72MAIL
160.72CAMPAIGNS
170.72NEWSLETTER
180.54ONLINE
190.54CONSTANT
200.54CONTACT
210.54EXPERTS
220.54BTWOB
230.54SOLUTIONS
240.54HTML
250.54ADVERTISING
260.54CONNECTION
270.54SERVICES
280.36EMARKETER
290.36PERMISSION
300.36CLICKZ
310.36HOSTING
320.36MASS
330.36ECOMMERCE
340.36YOURSELF
350.36RESOURCES
360.36BIZJOURNALS
370.36DIRECTORY
380.36SPAM
390.36INFORMATION
400.36LYRIS
410.36FREE
420.36SERVICE
430.36DATA
440.36IENTRY
450.36SITES
460.36CUSTOMER
470.36MAILING
480.36NETCONCEPTS
490.36SOLUTION
500.36AESTIVA
510.36BROADCAST
520.36IMEDIA
530.36ARTICLES
540.36USING
550.36PROMOTION
560.36GUIDE
570.18BROADC
580.18EZINES
590.18ST
600.18REPORTS
610.18STATISTICS
620.18EXP
630.18ELITE
640.18SMBS
650.18NTARGET
660.18GRAVITYMAIL
670.18BASED
680.18SEATTLEBUSINESS
690.18ANTI
700.18BOSTONBUSINESS
710.18COMPANY
720.18MANAGER
730.18RESULTS
740.18STRATEGY
750.18TUTORIALS
760.18SERVER
770.18SOFT
780.18TIPS
790.18TRICKS
800.18SECRETS
810.18INDEX
820.18DOUBLECLICK
830.18VERIFIER
840.18SMALL
850.18CENTER
860.18CHECKLISTS
870.18TOPICA
880.18SILVERPOP
890.18CAMPAIGNER
900.18EXACTTARGET
910.18DEFINITION
920.18TOOLS
930.18CRM
940.18TODAY
950.18MARKTINGPROFS
960.18RELATIONSHIP
970.18ENFLYER
980.18AFFILIATE
990.18GLOSSARY
1000.18CREATING
1010.18CONCEPTS
1020.18POSTCARD
1030.18DELIVERED
1040.18AMAZON
1050.18CONTENT
1060.18SHOPPING
1070.18CARTS
1080.18MINING
1090.18SALES
1100.18MINEFIELD
1110.18EMAILSHERPA
1120.18MARKETERS
1130.18BOOKS
1140.18PUBLISHERS
1150.18REACH
1160.18CAMPAIGN
1170.18POP
1180.18ART
1190.18DATABASE
1200.18PERSONALIZED
1210.18STRATEGIES
1220.18ROOTS
1230.18WEBSITE
1240.18MERGE
1250.18SITE
1260.18PRESS
1270.18RELEASE
1280.18BIGHIP
1290.18LEADER
1300.18TRAX
1310.18FASTCOMPANY
1320.18ROVING
1330.18NAV
1340.18FEATURED
1350.18BEYOND
1360.18ERA
1370.18CONTROL
1380.18TARGET
1390.18SAFE
1400.18EMAILING
1410.18INC
1420.18TRENDS
1430.18PUBLISHING
1440.18NETWORK
1450.18SEARCH
1460.18ENGINE
1470.18OPTIMISATION
1480.18EBOOKS
1490.18REVIEWS
1500.18RSS
1510.18MYSMARTCHANNELS
1520.18POSTMASTERDIRECT
1530.18MODERN
1540.18SEMINAR
1550.18RUSTYBRICK
1560.18RESPONSIBLE
1570.18OPTIN
1580.18INXMAIL
1590.18PROFESSIONAL
1600.18HOME
1610.18REGULATORY
1620.18IMPACT
1630.18NEWS
1640.18MEDIADAILYNEWS
1650.18FOCALEX
1660.18LEADING
1670.18TEST
UNIQUE TERMS:314 TOTAL TERMS:1092
N=200 QUERY:EMAIL MARKETING
UNIQUE TERMS/N=1.57
TOTAL TERMS/N=5.46
RiPi (%)TERMi
121.34EMAIL
217.95MARKETING
34.76SOFTWARE
42.84BULK
52.11OPT
61.47DIRECT
71.37BUSINESS
81.01INTERNET
91.01LIST
101.01MAIL
110.92SERVICES
120.82NEWSLETTER
130.73MANAGEMENT
140.73NEWSLETTERS
150.73SEARCH
160.64CAMPAIGNS
170.64PERMISSION
180.64WEB
190.64SOLUTIONS
200.55ONLINE
210.55EXTRACTOR
220.37RESOURCE
230.37DIRECTORY
240.37BTWOB
250.37BASED
260.37FREE
270.37SERVICE
280.37TOPICA
290.37CUSTOMER
300.37CAMPAIGN
310.37HTML
320.37MASS
330.37ADVERTISING
340.37ENGINE
350.27TOOLS
360.27CONSTANT
370.27CONTACT
380.27DATA
390.27EXPERTS
400.27BROADCAST
410.27CONNECTION
420.27RESULTS
430.27WEBSITE
440.27PROMOTION
450.27PRESS
460.27RELEASE
470.27EMAILING
480.27ARTICLES
490.27SPAM
500.27NEWS
510.27DESIGN
520.27SYSTEM
530.18SOFT
540.18SECRETS
550.18ANTI
560.18AMAZON
570.18BOOKS
580.18SILVERPOP
590.18IENTRY
600.18SITES
610.18USING
620.18AFFILIATE
630.18LYRIS
640.18NETCONCEPTS
650.18EMARKETER
660.18AESTIVA
670.18BROADC
680.18IMEDIA
690.18ST
700.18HOSTING
710.18MAILING
720.18STRATEGIES
730.18YOURSELF
740.18RESOURCES
750.18BIGHIP
760.18LEADER
770.18ERA
780.18BIZJOURNALS
790.18GUIDE
800.18SOLUTION
810.18COMPANY
820.18RSS
830.18CLICKZ
840.18CONSULTING
850.18SYSTEMS
860.18LET
870.18HOTEL
880.18INFORMATION
890.18TARGETED
900.18ECOMMERCE
910.18PROVIDER
920.18COALITION
930.18ADVANCED
940.18GUIDELINES
950.09DATABASE
960.09RELATIONSHIP
970.09ENFLYER
980.09EXP
990.09GLOSSARY
1000.09CREATING
1010.09ELITE
1020.09POSTCARD
1030.09DELIVERED
1040.09SMBS
1050.09CONTENT
1060.09SHOPPING
1070.09CARTS
1080.09MINING
1090.09SALES
1100.09MINEFIELD
1110.09EMAILSHERPA
1120.09MARKETERS
1130.09NTARGET
1140.09PUBLISHERS
1150.09MARKTINGPROFS
1160.09CONCEPTS
1170.09POP
1180.09ART
1190.09SEATTLEBUSINESS
1200.09GRAVITYMAIL
1210.09BOSTONBUSINESS
1220.09ROOTS
1230.09MERGE
1240.09MANAGER
1250.09SITE
1260.09REACH
1270.09TRENDS
1280.09DOUBLECLICK
1290.09SERVER
1300.09TRAX
1310.09FASTCOMPANY
1320.09ROVING
1330.09NAV
1340.09FEATURED
1350.09BEYOND
1360.09PERSONALIZED
1370.09CONTROL
1380.09TARGET
1390.09SAFE
1400.09TIPS
1410.09INC
1420.09TRICKS
1430.09PUBLISHING
1440.09NETWORK
1450.09STRATEGY
1460.09INDEX
1470.09OPTIMISATION
1480.09EBOOKS
1490.09REVIEWS
1500.09TUTORIALS
1510.09MYSMARTCHANNELS
1520.09POSTMASTERDIRECT
1530.09MODERN
1540.09SEMINAR
1550.09RUSTYBRICK
1560.09RESPONSIBLE
1570.09OPTIN
1580.09INXMAIL
1590.09PROFESSIONAL
1600.09HOME
1610.09REGULATORY
1620.09IMPACT
1630.09VERIFIER
1640.09MEDIADAILYNEWS
1650.09FOCALEX
1660.09LEADING
1670.09TEST
1680.09PARADIGM
1690.09PRIVACY
1700.09SMALL
1710.09INDIA
1720.09JOURNAL
1730.09GMAIL
1740.09CHANGE
1750.09EMMA
1760.09AGENCY
1770.09QUALIFIED
1780.09TOY
1790.09HOBBY
1800.09INDUSTRY
1810.09DELIVERY
1820.09CENTER
1830.09ENABLING
1840.09EFFECTIVE
1850.09STATISTICS
1860.09GROUP
1870.09CHECKLISTS
1880.09INTERSPIRE
1890.09SENDSTUDIO
1900.09PHP
1910.09ELLIANCE
1920.09CAIRN
1930.09LLC
1940.09COLORADO
1950.09EZINES
1960.09HANDBOOK
1970.09ASSOCIATION
1980.09REPORTS
1990.09AUTOMATED
2000.09BMAIL
2010.09OPEN
2020.09COMPUTERS
2030.09ADCOMPLETE
2040.09AD
2050.09YAHOO
2060.09PROCESSING
2070.09THOMSON
2080.09DIRECTORIES
2090.09EXTRACT
2100.09URL
2110.09META
2120.09TAG
2130.09PHONE
2140.09FAX
2150.09EXACTTARGET
2160.09INTERLINK
2170.09USE
2180.09PROMOTE
2190.09CONSULTANCY
2200.09DEFINITION
2210.09CAMPAIGNER
2220.09DR
2230.09SCHWARZ
2240.09QUIRK
2250.09CENTRAL
2260.09CRM
2270.09LINK
2280.09ADSGUIDE
2290.09APPLE
2300.09DOWNLOADS
2310.09CHAT
2320.09OI
2330.09TUTORIAL
2340.09SEEK
2350.09YESMAIL
2360.09MARKET
2370.09SOURCE
2380.09ADDRESS
2390.09USWEB
2400.09ARBITREL
2410.09ECAMPAIGN
2420.09MOVE
2430.09RESPOND
2440.09TARGETWARE
2450.09SERIENMAIL
2460.09MASSENMAIL
2470.09BW
2480.09JUNE
2490.09TANGLED
2500.09PHISHING
2510.09LINES
2520.09BOOK
2530.09TEMPLATEZONE
2540.09MICROSOFT
2550.09OFFICE
2560.09TEMPLATES
2570.09PDF
2580.09CONVERTER
2590.09DOWNLOAD
2600.09FORM
2610.09MAILWORKZ
2620.09IIMS
2630.09EMAILS
2640.09TERMS
2650.09REFERENCE
2660.09HITWISE
2670.09DIVISION
2680.09NEW
2690.09IDEA
2700.09EMERGES
2710.09DEAD
2720.09CHANNEL
2730.09WORLD
2740.09INTERNETRETAILER
2750.09DAILY
2760.09FRIDAY
2770.09AUGUST
2780.09WHATSNU
2790.09MARKETINGFIND
2800.09PALM
2810.09DEVELOPERS
2820.09VIRAL
2830.09ADVANCE
2840.09LO
2850.09QUE
2860.09NECESITAS
2870.09EMPEZAR
2880.09GENERAR
2890.09KOMMEN
2900.09SIE
2910.09DURCH
2920.09ECIN
2930.09ELECTRONIC
2940.09COMMERCE
2950.09PRODUCTS
2960.09SAVICOM
2970.09PROSPECT
2980.09EMAILFACTORY
2990.09FAIRLOGIC
3000.09IAB
3010.09STANDARDS
3020.09TODAY
3030.09TEMPLATEKIT
3040.09TAKING
3050.09NEXT
3060.09LEVEL
3070.09ADD
3080.09APPLICATIONS
3090.09CLASSIFIED
3100.09ADS
3110.09RIGHTNOW
3120.09TECHNOLOGIES
3130.09LOCK
3140.09EASYMAIL