Table 3. Data for Camping Gear

UNIQUE TERMS:58 TOTAL TERMS:168
N=30 QUERY:CAMPING GEAR
UNIQUE TERMS/N=1.93
TOTAL TERMS/N=5.60
RiPi (%)TERMi
123.81CAMPING
217.26GEAR
34.76EQUIPMENT
44.17HIKING
52.98TENTS
62.38COLEMAN
72.38BACKPACKING
81.79FAMILY
91.79CHECKLIST
101.79OUTDOOR
111.79DISCOUNT
121.79SLEEPING
131.79BAGS
141.19AMAZON
151.19OUTDOORS
161.19TIPS
171.19REVIEWS
181.19PRICES
191.19GREATEST
201.19NAME
211.19SUPPLIES
220.60AVID
230.60CAMPMOR
240.60SPORTSMAN
250.60GUIDE
260.60HOME
270.60SOURCE
280.60QUICKEST
290.60REI
300.60CAMPERS
310.60BACKPACKS
320.60MILITARY
330.60SCREEN
340.60MUMMY
350.60CYCLING
360.60LINK
370.60LISTS
380.60CAR
390.60RICH
400.60POINTSHOP
410.60LINKS
420.60WENZEL
430.60FIND
440.60BOOTS
450.60OUTSIDER
460.60STORE
470.60LIST
480.60PETE
490.60SITE
500.60ADVICE
510.60SPORTING
520.60GOODS
530.60HUNTING
540.60FISHING
550.60SHOPPING
560.60GUIDES
570.60PRODUCT
580.60LISTINGS
UNIQUE TERMS:182 TOTAL TERMS:549
N=100 QUERY:CAMPING GEAR
UNIQUE TERMS/N=1.82
TOTAL TERMS/N=5.49
RiPi (%)TERMi
119.85CAMPING
216.58GEAR
33.64EQUIPMENT
43.64OUTDOOR
52.19HIKING
61.09FAMILY
71.09TENTS
81.09DISCOUNT
91.09ONLINE
101.09CAMP
110.91BAGS
120.91STORE
130.91BACKPACKING
140.91SLEEPING
150.73SUPPLIES
160.73COLEMAN
170.73DIRECTORY
180.73CHECKLIST
190.73TIPS
200.55HOME
210.55SOURCE
220.55OUTDOORS
230.55LIST
240.55SHOPPING
250.55REVIEWS
260.55SURPLUS
270.55MOUNTAIN
280.55USED
290.55MILITARY
300.55GUIDE
310.55STOVES
320.55GREAT
330.55TRAVEL
340.36NAME
350.36YAHOO
360.36AMAZON
370.36RESOURCES
380.36CAMPGROUNDS
390.36RECIPES
400.36ACCESSORIES
410.36AFFORDABLE
420.36CAR
430.36CAMPERS
440.36CO
450.36OP
460.36MEC
470.36BOOTS
480.36PRICES
490.36PAGE
500.36OUTDOORPLACES
510.36ADVENTURE
520.36SPORTS
530.36GREATEST
540.36GOODS
550.36HUNTING
560.36FATIGUES
570.36ARMY
580.36NAVY
590.36CLOTHING
600.36SHOP
610.36ALTREC
620.36FISHING
630.36ROO
640.36RECREATION
650.36BACKPACKER
660.36OUTDOORSITE
670.36WILDERNESS
680.36CHEF
690.36SOUTHWEST
700.18POINTSHOP
710.18EXCHANGE
720.18CYCLING
730.18MAJOR
740.18WENZEL
750.18SURVIVAL
760.18EVERY
770.18SEASON
780.18FIND
790.18AVID
800.18OUTSIDER
810.18LINK
820.18CAMPMOR
830.18PETE
840.18CLIMBING
850.18STORING
860.18SITE
870.18ONE
880.18ADVICE
890.18LISTED
900.18SPORTING
910.18BACKPACKS
920.18QUICKEST
930.18SCREEN
940.18MERCHANDISE
950.18VENDORS
960.18NIKWAX
970.18WATERPROOFING
980.18MOTORCYCLE
990.18RVNETLINX
1000.18REVIEW
1010.18ARTICLE
1020.18INSIDER
1030.18COLE
1040.18MUMMY
1050.18CANADIAN
1060.18TIRE
1070.18GORP
1080.18SAFER
1090.18AMERICA
1100.18LEADING
1110.18SUPPLIER
1120.18PERSONAL
1130.18SAFETY
1140.18NATIONAL
1150.18GEOGRAPHIC
1160.18LUXURY
1170.18GUIDES
1180.18PRODUCT
1190.18LISTINGS
1200.18SPORTSMAN
1210.18RV
1220.18FOOD
1230.18WALMART
1240.18BURNING
1250.18MAN
1260.18PREPARATION
1270.18MEN
1280.18REI
1290.18CABELA
1300.18WOMEN
1310.18WORLD
1320.18INDIATIMES
1330.18FOREMOST
1340.18INFORMATION
1350.18KIDS
1360.18HINTS
1370.18PROVIDED
1380.18RANGER
1390.18AUSTRALIA
1400.18RENTAL
1410.18OUTFITTER
1420.18PROGRAM
1430.18LISTS
1440.18MAGAZINE
1450.18NEAT
1460.18CONCLUSIVE
1470.18BUY
1480.18EHOW
1490.18LINKS
1500.18RESOURCE
1510.18AAACAMPINGGEAR
1520.18ASK
1530.18GOTHAMIST
1540.18CITY
1550.18RED
1560.18ROCK
1570.18RICH
1580.18SALE
1590.18BICYCLE
1600.18BACKPACK
1610.18LEATHER
1620.18LUGGAGE
1630.18TENT
1640.18CANVAS
1650.18AUSTRALIAN
1660.18ANTARCTIC
1670.18DIVISION
1680.18FIELD
1690.18TOURING
1700.18EDDIE
1710.18BAUER
1720.18EST
1730.18PADDLING
1740.18PIRAGIS
1750.18NORTHWOODS
1760.18EASTERN
1770.18EMS
1780.18GOOGLE
1790.18SCOUTING
1800.18COLLECTIBLES
1810.18ACTIVEPLAZA
1820.18SPORT
UNIQUE TERMS:352 TOTAL TERMS:1069
N=200 QUERY:CAMPING GEAR
UNIQUE TERMS/N=1.76
TOTAL TERMS/N=5.35
RiPi (%)TERMi
119.08CAMPING
214.87GEAR
33.37EQUIPMENT
42.90OUTDOOR
52.34HIKING
60.94BACKPACKING
70.94TENTS
80.84CHECKLIST
90.84SUPPLIES
100.84STORE
110.84ONLINE
120.75DISCOUNT
130.75FAMILY
140.65DIRECTORY
150.65CAMP
160.65BUY
170.56MOUNTAIN
180.56SLEEPING
190.56SPORTS
200.56SHOPPING
210.56OUTDOORS
220.47GOODS
230.47BAGS
240.47COLEMAN
250.47STOVES
260.47CLOTHING
270.47INFORMATION
280.47KIDS
290.47GUIDE
300.37SURPLUS
310.37FIND
320.37MILITARY
330.37SPORTING
340.37TIPS
350.37HUNTING
360.37FISHING
370.37SHOP
380.37TRAVEL
390.37REVIEWS
400.37LINKS
410.37RECREATION
420.37RESOURCES
430.37HAMMOCKS
440.28SOURCE
450.28LIST
460.28USED
470.28GREAT
480.28HOME
490.28TENT
500.28SEARCH
510.28SUMMER
520.28ADVENTURE
530.19MEC
540.19PRICES
550.19BACKPACKS
560.19CLIMBING
570.19PAGE
580.19OUTDOORPLACES
590.19SPORTSMAN
600.19CAMPERS
610.19LINK
620.19CAR
630.19REVIEW
640.19ARTICLE
650.19YAHOO
660.19GORP
670.19NATIONAL
680.19LUXURY
690.19FATIGUES
700.19ARMY
710.19NAVY
720.19GREATEST
730.19NAME
740.19ALTREC
750.19CAMPGROUNDS
760.19ROO
770.19RECIPES
780.19ACCESSORIES
790.19RANGER
800.19AUSTRALIA
810.19AFFORDABLE
820.19BACKPACKER
830.19BOOTS
840.19OUTDOORSITE
850.19ASK
860.19GOTHAMIST
870.19CITY
880.19WILDERNESS
890.19CHEF
900.19LEATHER
910.19LUGGAGE
920.19SURVIVAL
930.19SOUTHWEST
940.19PADDLING
950.19EASTERN
960.19EMS
970.19AMAZON
980.19SUMMITHUT
990.19PACKS
1000.19ULTRALIGHT
1010.19NORTH
1020.19CANOES
1030.19KAYAKS
1040.19CO
1050.19PRODUCTS
1060.19TRIP
1070.19BEST
1080.19RESULTS
1090.19OP
1100.19MERCURYNEWS
1110.19EFFECTS
1120.19CAMPGROUND
1130.19WEB
1140.19LANDBIGFISH
1150.19COMPARE
1160.19BOOKS
1170.19BIKE
1180.19CANOEING
1190.19ULTRA
1200.19JUNGLE
1210.09RV
1220.09FOOD
1230.09WALMART
1240.09BURNING
1250.09MAN
1260.09PREPARATION
1270.09MEN
1280.09MAJOR
1290.09PETE
1300.09WOMEN
1310.09SITE
1320.09INDIATIMES
1330.09EVERY
1340.09SEASON
1350.09ADVICE
1360.09HINTS
1370.09PROVIDED
1380.09CYCLING
1390.09LISTS
1400.09RENTAL
1410.09QUICKEST
1420.09PROGRAM
1430.09RICH
1440.09MAGAZINE
1450.09NEAT
1460.09CONCLUSIVE
1470.09POINTSHOP
1480.09EHOW
1490.09GUIDES
1500.09RESOURCE
1510.09AAACAMPINGGEAR
1520.09STORING
1530.09PRODUCT
1540.09ONE
1550.09RED
1560.09ROCK
1570.09LISTINGS
1580.09SALE
1590.09LISTED
1600.09BACKPACK
1610.09AVID
1620.09WENZEL
1630.09CABELA
1640.09CANVAS
1650.09AUSTRALIAN
1660.09ANTARCTIC
1670.09DIVISION
1680.09FIELD
1690.09WORLD
1700.09EDDIE
1710.09BAUER
1720.09EST
1730.09MERCHANDISE
1740.09PIRAGIS
1750.09NORTHWOODS
1760.09VENDORS
1770.09NIKWAX
1780.09GOOGLE
1790.09SCOUTING
1800.09COLLECTIBLES
1810.09ACTIVEPLAZA
1820.09SPORT
1830.09NWSOURCE
1840.09VANCOUVER
1850.09BRITISH
1860.09COLUMBIA
1870.09LODGE
1880.09TACKLE
1890.09ACE
1900.09WATERPROOFING
1910.09MOUNTAINS
1920.09PLUS
1930.09UNH
1940.09CAMPUS
1950.09HEADLAMPS
1960.09MOTORCYCLE
1970.09TECHNICAL
1980.09DAY
1990.09RVNETLINX
2000.09CONTRIBUTED
2010.09LS
2020.09SURVNET
2030.09ORIENTED
2040.09TOPICS
2050.09MAKING
2060.09EXCITING
2070.09CHILDREN
2080.09WINTER
2090.09LIGHTWEIGHT
2100.09MEETS
2110.09FOREMOST
2120.09OUTFITTER
2130.09FACE
2140.09KELTY
2150.09CHANNEL
2160.09ISLANDS
2170.09PARK
2180.09HIKER
2190.09CENTRAL
2200.09COMPUS
2210.09VSTOREMISC
2220.09CHEAP
2230.09FLEECE
2240.09JACKETS
2250.09WAVE
2260.09TRACK
2270.09INSIDER
2280.09COLE
2290.09SALES
2300.09RENTALS
2310.09BASIC
2320.09MEXICO
2330.09CONNECT
2340.09MANUFACTURERS
2350.09REI
2360.09ACTIVITIES
2370.09GHOSTTOWNS
2380.09GIFT
2390.09PAHA
2400.09QUE
2410.09SPECIALS
2420.09NEED
2430.09CANADIAN
2440.09PLACE
2450.09TRAMPING
2460.09RETAIL
2470.09AUCKLAND
2480.09TE
2490.09ANAU
2500.09TIRE
2510.09KAYAK
2520.09DOUBLE
2530.09DUTY
2540.09NORTHEAST
2550.09TRAVELER
2560.09PRICESCAN
2570.09SCREEN
2580.09SITES
2590.09UK
2600.09CA
2610.09AU
2620.09NL
2630.09EXIT
2640.09EVERYTHING
2650.09CNN
2660.09ROUGHING
2670.09EASY
2680.09JUL
2690.09SAFER
2700.09BMX
2710.09BIKES
2720.09AMERICA
2730.09SOLAR
2740.09POWERED
2750.09RELATED
2760.09SUPPLIERS
2770.09ANDINIA
2780.09SERVICES
2790.09LEADING
2800.09SUPPLIER
2810.09WOODY
2820.09CANOE
2830.09PERSONAL
2840.09DIRECTORIES
2850.09SAFETY
2860.09LL
2870.09BEAN
2880.09ESSENTIAL
2890.09OUTSIDER
2900.09GRILLS
2910.09FURNITURE
2920.09EUREKA
2930.09GEOGRAPHIC
2940.09COMPACT
2950.09BIZRATE
2960.09OUTFITTERS
2970.09RETAILERS
2980.09OUTLETS
2990.09FACEWEST
3000.09BACKCOUNTRY
3010.09BICYCLE
3020.09TOURING
3030.09PARTS
3040.09COMPUTERS
3050.09PTY
3060.09LTD
3070.09JAMES
3080.09MADISON
3090.09UNIVERSITY
3100.09FITNESS
3110.09LIFESTYLE
3120.09BAY
3130.09COMPANY
3140.09COMMENT
3150.09EBAY
3160.09STORES
3170.09APPAREL
3180.09BROTHERSMITHKNIVESCOM
3190.09AUCTION
3200.09ARMS
3210.09POPULAR
3220.09SCIENCE
3230.09WORTH
3240.09WEIGHT
3250.09BIZWEB
3260.09CATEGORY
3270.09PARKS
3280.09GPS
3290.09CAMERAS
3300.09PACKING
3310.09ADD
3320.09URL
3330.09WEBSITE
3340.09PURSUITS
3350.09MUMMY
3360.09PADDLERS
3370.09KAYAKING
3380.09TRIPS
3390.09DISCOVER
3400.09PROTECT
3410.09WEATHER
3420.09BOS
3430.09RUTABAGA
3440.09BROWSING
3450.09HENNESSY
3460.09EXCHANGE
3470.09LIGHT
3480.09LINE
3490.09CAMPMOR
3500.09CLARK
3510.09HAMMOCK
3520.09MAKERS